Winds of change: Meet the Levante, Maserati's first SUV
Giovanni Ribotta, the marque's chief exterior designer, discusses the new model, brand identity and a very fashionable collaboration
Maserati has been building vehicles since 1914, and the latest project is the new Maserati Levante. Bearing the marque's distinctive trident logo on its grill – a motif inspired by the Fountain of Neptune in Bologna's Piazza Maggiore – the Levante is named after an easterly wind that blows in the Mediterranean. Here, Giovanni Ribotta talks us through this unusual SUV, and an even more exceptional edition made in partnership with famous Italian men's fashion house Ermenegildo Zegna, which also sees a capsule collection of accessories created for the occasion.
For our new release, the Maserati Levante, we have partnered with Ermenegildo Zegna. This special-edition car has Zegna silk in the interior, a fabric that has been developed to be hard-wearing and luxurious.
The challenge in developing the Levante was to look at the competition and try to do something different that represents our distinctive identity. We wanted to maintain the main features of an SUV, such as the roominess you find inside, but from a design point of view retain the feel of our GranTurismo coupe, which comes through in the elongated shape of the hood and the rear windows. We've engineered the proportions to extend the height of the car, and emphasise the dynamic and fast nature of the new model.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The front of the Levante features our signature grill, which is the centrepiece of Maserati's identity. Here, it has evolved into a new shape, more pointed and with sharp lines. Aggressive and powerful, it communicates the raw capabilities of the car.
Behind the trident logo of the grill is a radar. We are one of the few brands that can combine sportiness with classic and technical elements. If you look at the car, the front has an aggressiveness to it, while the body and rear convey elegance. At Maserati, the people who design the interiors and exteriors work alongside each other in the same place, and the same luxury and richness of materials that you see on the outside is continued throughout.
Giovanni Ribotta is the chief exterior designer at Maserati; maserati.com
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'Epic meltdown'
Today's Newspapers A roundup of the headlines from the US front pages
By The Week Staff Published
-
The World of Tim Burton: a 'creepy, witty and visually ravishing' exhibition
The Week Recommends Sprawling show at the Design Museum features over 600 exhibits from across the directors' five-decade career from early sketches to costumes and props
By Irenie Forshaw, The Week UK Published
-
Crossword: October 31, 2024
The Week's daily crossword
By The Week Staff Published
-
Maserati MC20: new era is launched with a super sports car ‘100% made in Italy’
Speed Read Successor to the MC12 has a top speed of 202mph and will cost around £187,230
By Mike Starling Published
-
Maserati Alfieri 2020: official spy shots, specs, price and release
In Depth Test mule based on an Alfa Romeo 4C previews rumoured new hybrid engine
By The Week Staff Last updated
-
Maserati takes the fight to Tesla with all-electric Alfieri
Speed Read EV supercar can sprint from 0-62mph in two seconds, but may not arrive until 2022
By The Week Staff Published
-
Maserati GranTurismo 2017: How does the sports car fair ten years on?
The Week Recommends Critics praise 'outstanding' engine, but it's let down by 'old-fashioned' steering
By The Week Staff Published
-
Music to your gears: The art of a car's engine sound
In Depth Where's the fun in a silent supercar? Josh Sims extolls the importance of that distinctive, powerful roar
By Josh Sims Published
-
The amazing cars for auction at RM Sotheby's Monterey
In Depth Hundreds of millions could change hands in California this weekend
By The Week Staff Published
-
Maserati Levante SUV: reviews, specs and prices
In Depth Everything you need to know about Maserati's new SUV
By The Week Staff Last updated
-
Badges of honour: the meaning behind six Italian car logos
In Depth Stephen Bayley says that Italian carmakers display their pride on their shields
By Stephen Bayley Last updated