Daniel Kearns and David Beckham on the mood at Kent & Curwen

published 31 January 2017

Daniel Kearns

We started the season thinking about who the characters could be that would embody the DNA of Kent & Curwen – drawing on our sporting traditions and heritage, but also our history of breaking rules at times, too, by making sports-inspired clothes that can be worn as daywear. Rebellion has always been such a big part of British culture and Kent & Curwen style has been part of that: think of Paul Weller and the Mods wearing a regatta jacket, for example.

With the collection, we want to appeal to a new generation. They have a sense of pride in the fact that these pieces are made from the same type of fabric that would have been used in a World War I officer's coat – for example, a traditional Melton. There's a huge history to our long coat in particular. We fitted it several times on David [Beckham] to make sure the length was right and the fit of the sleeves correct because we wanted to incorporate a modern approach.