Kraft calls off £115bn pursuit of Unilever after 55 hours

Company bosses said to be 'shocked by the vehemence with which its offer was rebuffed'

Unilever
Unilever has annual UK sales of around £1.8bn
(Image credit: John Thys/Getty)

Kraft Heinz has abandoned its bid to buy global consumer goods rival Unilever, just 55 hours after its $143bn (£115bn) opening offer was announced.

In what would have been the biggest buyout of a UK company ever – and one of the biggest mergers in corporate history – Kraft, which is majority owned by Warren Buffet and the private equity firm 3G, made its approach on Friday.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More