'Embarrassing' England cricket campaign backfires for New Balance

Kit launch overshadowed by cringeworthy poem – but at least the cream cable-knit sweater is back

Joe Root, New Balance
Captain Joe Root and the England team model the new kit
(Image credit: Gareth Copley/Getty)

England's cricket season got off to an inauspicious start after kit manufacturer New Balance unveiled the teams' new uniforms – and was caught out with its marketing campaign.

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