Betting sponsorship: sport’s next financial crisis

Football and darts will be hit hard by shake up of gambling advertising laws

Crystal Palace and West Ham are two Premier League clubs sponsored by gambling companies
Crystal Palace and West Ham are two Premier League clubs sponsored by gambling companies
(Image credit: Steven Paston/Pool/Getty Images)

Britain’s sports industry - already on its knees due to the impact caused by the Covid-19 pandemic - is bracing for another financial crisis.

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Mike Starling is the former digital features editor at The Week. He started his career in 2001 in Gloucestershire as a sports reporter and sub-editor and has held various roles as a writer and editor at news, travel and B2B publications. He has spoken at a number of sports business conferences and also worked as a consultant creating sports travel content for tourism boards. International experience includes spells living and working in Dubai, UAE; Brisbane, Australia; and Beirut, Lebanon.