Nike Air Jordan XXXIII: the $175 self-lacing shoe
Back to the Future II-style trainer is inspired by spacesuits
The release of Back to the Future II in 1989 left many moviegoers lusting after the self-lacing Nike Mag trainers that Marty McFly wears to hop on his hover board. Now the dream is about to become a reality.
Although we’re still some years away from floating skateboards, the self-lacing sneakers have arrived in the form of Nike’s Air Jordan XXXIII trainers.
The futuristic-looking new shoes are equipped with the firm’s FastFit self-lacing technology, which is activated by pulling a thin elastic cord just above the shoe’s tongue. This tightens a series of elastic cables inside the trainer, allowing it to tightly grip the wearer’s foot. To untie the laces, the wearer simply pulls a small yellow cord located next to the tongue.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Air Jordan designer Tate Kuerbis says: “We were inspired by how spacesuits look and function. It's all very utilitarian, and the various elements and what they do are all clearly called out.
“Thinking about this led us to highlight the pull cord, eject cord and the inner workings of FastFit, and make the function integral to the aesthetic and graphic integrity of the design.”
The new Nikes don’t feature quite the same hi-tech system as that envisioned in Back to the Future II, says Engadget. There are no electronic motors pulling the laces around the wearer’s foot - or glowing Nike logos.
That said, using a series of elastic cords “makes more sense than adding anything motorised”, the tech news site concludes.
A similar system features on Nike’s Golf Tour Premiere, which arrived in June, but this is the first time that the FastFit tech has featured on a basketball-style trainer.
The Air Jordans are available to order in the US from 18 October, priced at $175 (£134). A UK release is expected to follow.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Cautious optimism surrounds plans for the world's first nuclear fusion power plant
Talking Point Some in the industry feel that the plant will face many challenges
By Justin Klawans, The Week US Published
-
Explore new worlds this winter at these 6 enlightening museum exhibitions
The Week Recommends Discover the estrados of Spain and the connection between art and chess in various African countries
By Catherine Garcia, The Week US Published
-
2024: the year of Black country artists
In the Spotlight Beyoncé debuted 'Cowboy Carter' at the top of the country charts, shining a spotlight on artists like Shaboozey
By Theara Coleman, The Week US Published
-
Sport on TV guide: Christmas 2022 and New Year listings
Speed Read Enjoy a feast of sporting action with football, darts, rugby union, racing, NFL and NBA
By Mike Starling Published
-
House of the Dragon: what to expect from the Game of Thrones prequel
Speed Read Ten-part series, set 200 years before GoT, will show the incestuous decline of Targaryen
By Chas Newkey-Burden Published
-
One in 20 young Americans identify as trans or non-binary
Speed Read New research suggests that 44% of US adults know someone who is transgender
By The Week Staff Published
-
The Turner Prize 2022: a ‘vintage’ shortlist?
Speed Read All four artists look towards ‘growth, revival and reinvention’ in their work
By The Week Staff Last updated
-
What’s on TV this Christmas? The best holiday television
Speed Read From films and documentaries to musicals for all the family
By The Week Staff Published
-
Coco vision: up close to Chanel opticals
Speed Read Parisian luxury house adds opticals to digital offering
By The Week Staff Published
-
Abba returns: how the Swedish supergroup and their ‘Abba-tars’ are taking a chance on a reunion
Speed Read From next May, digital avatars of the foursome will be performing concerts in east London
By The Week Staff Published
-
‘Turning down her smut setting’: how Nigella Lawson is cleaning up her recipes
Speed Read Last week, the TV cook announced she was axing the word ‘slut’ from her recipe for Slut Red Raspberries in Chardonnay Jelly
By The Week Staff Published