The Week contest - Obvious studies

Please come up with the next blindingly obvious thing researchers will find out about humankind

Sharing information about oneself on Facebook can activate the same pleasure sensations in the brain that happen while eating or having sex.
(Image credit: Oliver Berg/dpa/Corbis)

Welcome to The Week's "What Next?" contest, an invitation to test your powers of imagination with challenges inspired by current events.

Click here for the results of the previous contest: Outdated theses

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