A Munich dentist has come up with a novel way to help male patients get over the fear of the dentist's chair: cleavage. Dr. Marie-Catherine Klarkowski got the idea when she watched men leer at waitresses wearing low-cut, traditional Alpine-style dirndl outfits. Now she's wearing one to work, and so are rest of the women who work at her practice, Relax & Smile. "The sight of cleavage gets patients narcotized and distracted from the pain rather quickly," says Klarkowski, as quoted in Britain's Metro. "Some of them have their mouths open from the time they come in." Brilliant, sexist, or just weird?
All of the above: It is not exactly earth-shattering news that a glimpse of bosom will leave men's "jaws agape," says Wency Leung in the Toronto Globe and Mail. So it should hardly come as a surprise that Klarkowski's racy gimmick is, indeed, luring people to get their teeth checked. Business is up by a third at her clinic since Klarkowski and her hygienists started donning dirndls, and, predictably, all the new clients are men.
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