Consumers are being urged not to fall for Black Friday “hype” after research by consumer group Which? found that most so-called bargains cost the same or less outside the annual sales event.
With consumer prices “rising at their fastest rate in over 40 years”, savvy Christmas shoppers are searching for savings, said the BBC. But according to Which? retail editor Reena Sewraz, finding genuine deals on Black Friday is like “looking for a needle in a haystack” and “it’s rarely the cheapest time to shop”.
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