Peloton: sales surge by 172% amid home workouts boom

The fitness tech firm is launching two new products and cutting price of original bike after posting first ever profit

Peloton
The fitness tech firm is launching two new products and cutting price of original bike after posting first ever profit
(Image credit: Peloton)

Peloton is celebrating a 172% year-on-year hike in sales following a surge in demand for exercise equipment and workout subscriptions during Covid-19 lockdowns.

The New York-based fitness technology company, “which won an early celebrity fanbase for its exercise bikes and remote workout classes”, has seen its total global membership base hit 3.1 million as of the end of June - more than double a year earlier, says the BBC. And connected fitness subscriptions grew by 113% to 1.09 million, while paid digital subscriptions grew by 210% to 316,800, according to newly published quarterly results.

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