Could Taylor Swift swing the election?

The pop star has outsized influence — and that extends beyond the music industry

Taylor Swift posing in front of a USA map with a "Taylor's Version" banner
"I've never seen a potential endorsement be so anticipated as this one"
(Image credit: Illustration by Stephen Kelly / Getty Images)

Taylor Swift is at the height of her powers. Last year, the pop superstar broke a relentless slew of records, most notably earning the title of highest-grossing concert tour of all time with "Eras." Her die-hard fans have battled Ticketmaster, swarmed stadiums, and created seismic activity equivalent to an earthquake in their quest to see her play. Swift's tour also "generated $4.6 billion in consumer spending in the United States alone," said globalEDGE, effectively boosting the economy

Clearly, Swift has outsized influence — and that extends beyond the music industry. A recent LendingTree survey found that 20% of millennials and 24% of Gen Z said Swift made them care about football after she was seen supporting her boyfriend, Travis Kelce, at Kansas City Chiefs games. And a survey conducted before the "Eras" tour even began found that 53% of American adults identified as Swift fans, with 16% calling themselves "avid fans." The survey concluded that her appeal stretched across the political spectrum, though 55% of fans identified as Democrats, while 23% were Republicans and 23% independents.

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