Netflix's Squid Game could be inspiring a wave of Korean language learning
If you've already finished binge-watching Netflix's South Korean hit Squid Game, try filling the nine episode-sized void with a Korean language course — as a bunch of other fans already have.
In fact, tutoring services have reported a spike in interest in learning Korean since Squid Game's debut, "underscoring a growing global obsession with South Korean culture from entertainment to beauty products," Reuters writes.
Language app Duolingo reported a roughly 40 percent increase in new U.S. learners studying Korean as compared to last year, "when the trend was fairly flat," the company said. What's more, there was a 76 percent rise in interest from British users, writes Reuters. Although it's not 100 percent certain, Duolingo believes the numbers (and also the tweets) suggest a wave of "Squid Game-inspired studying." Korean is the company's second-fastest growing language after Hindi.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"Language and culture are intrinsically connected and what happens in pop culture and media often influences trends in language and language learning," said Duolingo spokesperson Sam Dalsimer. Adding to the hype, the Oxford English Dictionary this week added 26 new words of Korean origin to its latest edition, "including 'hallyu', or Korean wave, the term widely used to describe the global success of South Korean" pop culture, writes Reuters.
Sun Hyun-woo, founder of e-learning platform Talk To Me In Korean, said there were still "thousands" of people wanting to learn Korean prior to the K-pop or Squid Game craze. Now, however, "they are part of a 'global phenomenon;' learning Korean has turned into a much cooler pastime." Read more at Reuters.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.
-
Why Bhutan hopes tourists will put a smile back on its face
Under The Radar The 'kingdom of happiness' is facing economic problems and unprecedented emigration
By Chas Newkey-Burden, The Week UK Published
-
7 beautiful towns to visit in Switzerland during the holidays
The Week Recommends Find bliss in these charming Swiss locales that blend the traditional with the modern
By Catherine Garcia, The Week US Published
-
The Week contest: Werewolf bill
Puzzles and Quizzes
By The Week US Published
-
Quincy Jones, music icon, is dead at 91
Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
By Peter Weber, The Week US Published
-
OJ Simpson, star athlete tried for murder, dead at 76
Speed Read The former football hero and murder suspect lost his battle with cancer
By Rafi Schwartz, The Week US Published
-
Momofuku's 'Chili Crunch' trademark uproar
Speed Read The company's attempt to own the sole rights has prompted backlash
By Rafi Schwartz, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published