Lotus is planning to revive a host of old model names including the Elan in a bid to radically boost its product portfolio over the next ten years, according to reports.
The motoring magazine says the revamped Elan is expected to take the form of a two-seater sports car, positioned above the lightweight Elise, and will go head-to-head with Porsche’s drop-top Boxster.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The upcoming model isn’t the only new addition set to join the company’s line-up. Speaking to Auto Express earlier this year, Lotus chief Phil Popham said the marque was pumping money into “a pretty aggressive business plan that will deliver an all-new sports car next year”.
The company is “investing in new platforms” for both combustion-engine and battery-electric vehicles, he added.
The product push is part of the firm’s decade-long “Vision 80” strategy, funded by Chinese motoring giant and Lotus parent company Geely, Popham told Bloomberg.
The programme also includes £100m worth of improvements to the company’s production facility in Hethel, Norfolk, in order to lay the foundations for the firm’s portfolio expansion.
What new Lotus models are in the pipeline?
In addition to the upcoming Elan, Lotus is planning to both revamp its existing range and introduce new products to its sports car line-up.
The first stage of its strategy includes the replacement of the ageing Elise and Exige platform, which dates back to 1995, with all-new “rivet-bonded” architecture, says Autocar. The platform, due in the next two years, will also serve as the base of the next Evora.
A “long-mooted” SUV will be launched in a bid to expand the company’s presence in international markets, particularly the US and China, and could become the firm’s “cash cow” - as the Cayenne and Macan were to Porsche, the magazine adds.
Other classic names set to be revived include the Elite, Europa and Esprit, although when these models may arrive remains to be seen.
What about electric cars?
Spearheading the marque’s push into the electric car realm is the ultra-exclusive Evija.
Unveiled in London in July, the Evija takes the form of a £1.7m (before taxes) electric hypercar delivering 1,973bhp and 1,254lb-ft of torque, The Sunday Times’s Driving site reports. The most powerful Lotus ever made, only 130 examples are due to reach production.
However, a cheaper all-electric model is expected to join the range next year, according to Auto Express.
That launch could play a significant role in helping Lotus achieve its goal of increasing sales from last year’s total of 1,630 to about 10,000 by 2029.
-
Are plug-in hybrids better for America's climate goals?Talking Points The car industry considers a 'slower, but more plausible path' to reducing emissions
-
EV market slowdown: a bump in the road for Tesla?Talking Points The electric vehicle market has stalled – with worrying consequences for carmakers
-
The week's good news: Dec. 14, 2023Feature It wasn't all bad!
-
MG4 EV XPower review: what the car critics sayFeature The XPower just 'isn't as much fun' as a regular MG4
-
Volkswagen ID.5 review: what the car critics sayFeature The ID.4's 'sportier, more stylish twin' – but 'don't believe the hype'
-
BMW iX1 review: what the car critics sayThe Week Recommends BMW’s smallest electric crossover has ‘precise’ steering and a ‘smart interior’
-
2023 Peugeot e-2008 review: what the car critics sayThe Week Recommends This small electric crossover has a ‘sophisticated feel’ and a bigger battery than the original
-
Lotus Eletre review: what the car critics sayThe Week Recommends All-electric hyper SUV is not just entertaining to drive – it’s also ‘extraordinarily well made’
