Emirates FA Cup: controversy over £30m sponsorship deal

After a season without a sponsor the FA is prepared to sell naming rights to the FA Cup

Rosicky FA Cup
(Image credit: Paul Gilham / Getty)

After failing to find a sponsor this season the FA Cup could be rebranded for the first time in its history in what could prove a controversial £30m deal with Emirates Airlines.

According to The Times a "provisional agreement" has been reached for the competition to be called the Emirates FA Cup for the next three years.

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