The Ronaldo effect: what big players mean for the finances of major football clubs

Manchester United hoping to cash in big after securing the Portuguese star’s signature on two-year contract

Cristiano Ronaldo pin badges for sale outside Old Trafford
Pin badges showing face of Cristiano Ronaldo
(Image credit: Clive Brunskill/Getty Images)

Sheffield Hallam University experts Dan Plumley and Rob Wilson on how clubs score financial wins through high-profile signings

The prodigal son returns. In the last few days of a frenzied football transfer window, Manchester United pulled off a dream signing, welcoming Cristiano Ronaldo back to his former club.

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