Lego Super Mario: a toy every (big) kid will want this year
Nintendo’s iconic character is recreated in a new world of bricks
“It’s-a me, Mario!” Say ciao to Nintendo’s legendary Italian plumber as he is brought to life via the power of Lego bricks.
The two iconic brands have teamed up to create what could be one of the must-have toys of 2020: Lego Super Mario’s Adventures with Mario Starter Course.
Available for pre-order now and launching in August, kids (and big kids) will see the Nintendo character leave the digital sphere for a real-life world that is neither a video game nor a traditional Lego brick-based set.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Takashi Tezuka, executive officer and game producer of Nintendo, said: “Super Mario has continued to appear, always in a form adapted to the current hardware of the time.
“I am thankful that in this project with the Lego Group, Mario is jumping out of the digital world of game consoles and smart devices, and we are able to bring him into the world with a new, physical type of Mario play.”
–––––––––––––––––––––––––––––––For a round-up of the most important stories from around the world - and a concise, refreshing and balanced take on the week’s news agenda - try The Week magazine. Start your trial subscription today –––––––––––––––––––––––––––––––
About Lego Super Mario
The new product line features an interactive Lego Mario figure that collects coins in real-life game levels created with Lego bricks.
Lego’s Mario has LCD screens in his eyes, mouth and belly to display a wide variety of instant reactions to movement, colour and action bricks. Also included is a speaker that plays iconic sounds and music from the video game series.
Designed for kids aged six years and older, the Adventures with Mario Starter Course comes with 231 pieces and features seven action bricks for different interactions with the Lego Mario figure.
How to pre-order
The Lego Super Mario products will officially launch on 1 August, but UK customers can pre-order the Adventures with Mario Starter Course for £49.99 at lego.com.
A number of expansion packs - Piranha Plant Power Slide; Bowser’s Castle Boss Battle; and Monty Mole & Super Mushroom - will also be available when the range is released.
Lego Super Mario: in pictures
–––––––––––––––––––––––––––––––For a round-up of the most important stories from around the world - and a concise, refreshing and balanced take on the week’s news agenda - try The Week magazine. Start your trial subscription today –––––––––––––––––––––––––––––––
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Life in the post-truth era
Opinion The mainstream media can't hold back a tsunami of misinformation
By Theunis Bates Published
-
Magazine printables - November 8, 2024
Puzzles and Quizzes Issue - November 8, 2024
By The Week US Published
-
Magazine solutions - November 8, 2024
Puzzles and Quizzes Issue - November 8, 2024
By The Week US Published
-
A popular new video game is at the center of China's censorship dispute
In the Spotlight 'Black Myth: Wukong' has more than a million players, but some are criticizing China's oversight of the game
By Justin Klawans, The Week US Published
-
What was Gamergate – and why are we still talking about it?
The Explainer Ten years on, the impact of the misogyny-fuelled campaign still lingers
By Abby Wilson Published
-
Video games to play this summer, from 'Destiny 2: The Final Shape' to 'Star Wars Outlaws'
The Week Recommends The end of the 'Light and Darkness Saga' in 'Destiny 2', and a classic Luigi game comes to the Nintendo Switch
By Theara Coleman, The Week US Published
-
Fallout: one of the 'most faithful – and best – video game adaptations'
The Week Recommends This 'genre-bending' new Amazon series is set in a post-apocalyptic wilderness where survivors shelter below ground
By Adrienne Wyper, The Week UK Published
-
Video games to play this spring, from 'The Outlast Trials' to 'Rise of the Ronin'
the week recommends A long-awaited sequel finally arrives, and Princess Peach has her moment
By Theara Coleman, The Week US Published
-
2023: the year of nostalgia
the explainer There was something familiar in the air this year
By Theara Coleman, The Week US Published
-
The video game franchises with the best lore
The Week Recommends The developers behind these games used their keen attention to detail and expert storytelling abilities to create entire universes
By Theara Coleman, The Week US Published
-
5 best movies about playing video games
The Week Recommends Instead of hit-or-miss video game adaptations, these movies center on the experience of being a gamer
By Theara Coleman Published