Lego Super Mario: a toy every (big) kid will want this year
Nintendo’s iconic character is recreated in a new world of bricks

“It’s-a me, Mario!” Say ciao to Nintendo’s legendary Italian plumber as he is brought to life via the power of Lego bricks.
The two iconic brands have teamed up to create what could be one of the must-have toys of 2020: Lego Super Mario’s Adventures with Mario Starter Course.
Available for pre-order now and launching in August, kids (and big kids) will see the Nintendo character leave the digital sphere for a real-life world that is neither a video game nor a traditional Lego brick-based set.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Takashi Tezuka, executive officer and game producer of Nintendo, said: “Super Mario has continued to appear, always in a form adapted to the current hardware of the time.
“I am thankful that in this project with the Lego Group, Mario is jumping out of the digital world of game consoles and smart devices, and we are able to bring him into the world with a new, physical type of Mario play.”
–––––––––––––––––––––––––––––––For a round-up of the most important stories from around the world - and a concise, refreshing and balanced take on the week’s news agenda - try The Week magazine. Start your trial subscription today –––––––––––––––––––––––––––––––
About Lego Super Mario
The new product line features an interactive Lego Mario figure that collects coins in real-life game levels created with Lego bricks.
Lego’s Mario has LCD screens in his eyes, mouth and belly to display a wide variety of instant reactions to movement, colour and action bricks. Also included is a speaker that plays iconic sounds and music from the video game series.
Designed for kids aged six years and older, the Adventures with Mario Starter Course comes with 231 pieces and features seven action bricks for different interactions with the Lego Mario figure.
How to pre-order
The Lego Super Mario products will officially launch on 1 August, but UK customers can pre-order the Adventures with Mario Starter Course for £49.99 at lego.com.
A number of expansion packs - Piranha Plant Power Slide; Bowser’s Castle Boss Battle; and Monty Mole & Super Mushroom - will also be available when the range is released.
Lego Super Mario: in pictures
–––––––––––––––––––––––––––––––For a round-up of the most important stories from around the world - and a concise, refreshing and balanced take on the week’s news agenda - try The Week magazine. Start your trial subscription today –––––––––––––––––––––––––––––––
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
How will Wall Street react to the Trump-Powell showdown?
Today's Big Question 'Market turmoil' seems likely
By Joel Mathis, The Week US
-
Google ruled a monopoly over ad tech dominance
Speed Read Attorney General Pam Bondi hailed the ruling as a 'landmark victory in the ongoing fight to stop Google from monopolizing the digital public square'
By Peter Weber, The Week US
-
El Salvador's CECOT prison becomes Washington's go-to destination
IN THE SPOTLIGHT Republicans and Democrats alike are clamoring for access to the Trump administration's extrajudicial deportation camp — for very different reasons
By Rafi Schwartz, The Week US
-
Roblox: new safety features leave kids 'at risk'
The Explainer Gaming platform loved by children has been plagued by explicit content and grooming
By Chas Newkey-Burden, The Week UK
-
Chess on TV: a winning strategy?
Talking Point The popularity of chess is surging, but a new reality TV show struggles to capitalise on the craze
By Genevieve Bates
-
Cozy video games to help you unwind from the chaos
The Week Recommends Some games can go a long way in alleviating stress or anxiety
By Theara Coleman, The Week US
-
Christmas gifts for children: the top toys of the year
The Week Recommends The most sought-after kids' presents revealed
By Tess Foley-Cox
-
A popular new video game is at the center of China's censorship dispute
In the Spotlight 'Black Myth: Wukong' has more than a million players, but some are criticizing China's oversight of the game
By Justin Klawans, The Week US
-
What was Gamergate – and why are we still talking about it?
The Explainer Ten years on, the impact of the misogyny-fuelled campaign still lingers
By Abby Wilson
-
Video games to play this summer, from 'Destiny 2: The Final Shape' to 'Star Wars Outlaws'
The Week Recommends The end of the 'Light and Darkness Saga' in 'Destiny 2', and a classic Luigi game comes to the Nintendo Switch
By Theara Coleman, The Week US
-
Fallout: one of the 'most faithful – and best – video game adaptations'
The Week Recommends This 'genre-bending' new Amazon series is set in a post-apocalyptic wilderness where survivors shelter below ground
By Adrienne Wyper, The Week UK