Slugging: the simple but slimy viral skincare trend

The simple but slimy skincare trend popular on social media

A woman applying moisturiser to her face
Slugging has been around for 'millennia' in many regions across the globe
(Image credit: Maria Korneeva / Getty Images)

The latest viral skincare trend may have an off-putting name, but thankfully it has little to do with molluscs. Known as "slugging", this technique could be the secret to achieving bouncy, well-moisturised skin.

"Slugging has been trending online for years as a cure-all for dehydrated and irritated skin," said Cosmopolitan. The practice "became known as slugging on skin care TikTok because the vast layers of Vaseline resemble the slimy substance that keeps snails hydrated and moist", said skincare blog The Klog. And while the name might deter some, it is a fairly straightforward skincare method.

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