John Oliver has some ideas about how to make snack brands great again
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
You are now subscribed
Your newsletter sign-up was successful
Last Week Tonight is on hiatus, but John Oliver dropped a short amuse-bouche Sunday night, to tide fans over until February. His editorial appetizer concerned snacks, their weak and criminally derivative Twitter antics, and what he sees as their glory days, marketing-wise.
This golden period, in the 1990s, involved video games, and after previewing a few real ones, Oliver offered "three free slam-dunk ideas" any snack brand (loosely defined) could steal to make snack marketing great again. He did not, sadly, elaborate on how "Orville Redenbacher: Space Marine" would work, but his storyboard for "Pasta Fighter 3" was bleak, tomato-red, and fairly detailed. There is some NSFW language. Watch below.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
