Adidas could lose over $1 billion after terminating Kanye West partnership

Kanye West
(Image credit: Jonathan Leibson/Getty Images for ADIDAS)

Adidas isn't mincing words about its finances in a post-Ye world.

The company has warned it could lose over $1 billion in revenue this year as a result of terminating its partnership with Ye, the rapper formerly known as Kanye West, assuming it can't sell its existing Yeezy inventory, CNN reports.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.