Pollsters relieved - but who said it was 'too close to call'?

Pollsters will face questions about methods especially after that 7 Sept 'rogue poll'

Don Brind

The relief of the pollsters will be as heartfelt as that of Unionist politicians at the decisive result of the Scottish referendum. All seven major polling companies whose surveys I have been following these past few weeks can say they picked the winner.

But although they foresaw a No win, they underestimated the ten-point margin of victory - 55 per cent No to 45 per cent Yes after all the votes were counted this morning. Their constant urging that it was "too close to call" appears, in hindsight, to be a misjudgement.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
is a former BBC lobby correspondent and Labour press officer who is watching the polls for The Week in the run-up to the 2015 election.