Arsenal adidas kit deal: concepts, fan reactions and ‘bruised banana’ return
Agreement is thought to be worth £300m over five seasons
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
You are now subscribed
Your newsletter sign-up was successful
Arsenal have announced a new kit partnership with the German sportswear giant adidas. The agreement is worth a reported £300m over five seasons.
The Daily Mirror says that the new deal, which starts on 1 July 2019, will work out at £60m per season for the north London club – more than double the current deal they have with Puma.
The return of adidas as Arsenal’s kit provider brings back happy memories for Gunners fans and club icon Ian Wright.
Article continues belowThe Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Arsenal last wore adidas kits in the 1993-94 season. Wright welcomed the return by posting a picture of himself wearing the iconic yellow zigzag strip of the early 1990s.
Posting on Instagram the former Arsenal striker wrote: “Welcome back @adidas. #Arsenal #mydebutjersey #1991.”
Return of the ‘bruised banana’?
Worn from 1991-93, the adidas “bruised banana” kit has gone down in folklore for Arsenal fans but has also divided opinion.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Describing it as “the best shirt Arsenal have worn in the Premier League”, the Football Shirt Collective said: “Arsenal shirts are traditionally safe. Classic colours. Simple design. Elegant. The ‘bruised banana’, is spectacularly out there. Bright yellow with adidas stripes and covered in huge grey zigzags. It’s often derided as one of the worst Arsenal shirts ever. But we love it.”
How Arsenal fans have reacted on Twitter
Today’s news of an Arsenal-adidas deal has generated lots of fan reactions on Twitter. We round up the best tweets, as well as some concept kits that Gunners supporters would like to see…