Speed Reads

For those who have everything

For those who have everything: The environmentally friendly beer cooler

A convenient way to use the ground's coolness to chill your beer — and more in our collection of bizarrely elite consumer products

Four Danish men have invented "an environmentally friendly and altogether awesome alternative to your humble Igloo," said Adam Clark Estes at Gizmodo. The eCool ($369) is a beverage-storage system that makes use of the ground's natural coolness to chill up to two dozen 12-ounce beers or sodas. The cans are lowered by a vertical conveyor and pulled back up to a handy surface-level dispenser. "There's no electricity, no ice, and no mess involved — unless you consider the initial installation, which requires a shovel or a garden drill."