Four Danish men have invented "an environmentally friendly and altogether awesome alternative to your humble Igloo," said Adam Clark Estes at Gizmodo. The eCool ($369) is a beverage-storage system that makes use of the ground's natural coolness to chill up to two dozen 12-ounce beers or sodas. The cans are lowered by a vertical conveyor and pulled back up to a handy surface-level dispenser. "There's no electricity, no ice, and no mess involved — unless you consider the initial installation, which requires a shovel or a garden drill."
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