Disney announces Frozen on ice — and you can already buy tickets
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With well over $1.2 billion in box-office grosses alone, Disney's Frozen is an unstoppable phenomenon — but the company has been surprisingly low-key about spinning the hit animated film into the kind of cross-platform franchise on which it has thrived for decades.
But Disney can't hold back anymore. On Tuesday, it announced what is literally the most obvious extension of the Frozen brand: Frozen on ice, a show that will tour around the United States from September 2014 to March 2015. Tickets are already available; if your lifelong quota for "Let It Go" somehow hasn't been sated already, you can buy them here.
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Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.
