Burger King's odd new tagline embraces individuality
Facebook.com/BurgerKing
Burger King is now serving up self-esteem boosts alongside Whoppers.
The company is ditching its previous tagline, "Have it Your Way," for "Be Your Way," saying in a statement that it "reminds people that no matter who they are, they can order how they want in Burger King restaurants and that they can and should live how they want anytime. It's OK to not be perfect. Self-expression is most important and it's our differences that make us individuals instead of robots." That's a lot of explanation for three words.
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