Burger King is now serving up self-esteem boosts alongside Whoppers.
The company is ditching its previous tagline, "Have it Your Way," for "Be Your Way," saying in a statement that it "reminds people that no matter who they are, they can order how they want in Burger King restaurants and that they can and should live how they want anytime. It's OK to not be perfect. Self-expression is most important and it's our differences that make us individuals instead of robots." That's a lot of explanation for three words.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
8 splashy items to elevate any pool partyThe Week Recommends Fire up the snow cone machine, and turn on that outdoor movie projector
-
What to know as student loan collections resumethe explainer The restart comes as part of the Trump administration's reversal of Biden-era policies
-
'We already have the tools to do better'Instant Opinion Opinion, comment and editorials of the day
-
Warren Buffet announces surprise retirementspeed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff displaySpeed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
