Taco Bell takes a break from provoking McDonald's, turns attention to Justin Bieber

Facebook.com/Taco Bell

Taco Bell takes a break from provoking McDonald's, turns attention to Justin Bieber
(Image credit: Facebook.com/Taco Bell)

In the Battle for Fast Food Chain Dominance, Taco Bell made a bold swipe at go-to breakfast choice McDonald's by releasing its own breakfast menu this week. And just to make sure that everyone understood — We're Taking On McDonald's — Taco Bell released commercials driving home the message:

Not to be outdone, McDonald's answered with a pretty clever tweet:

But Taco Bell President Brian Niccol apparently doesn't think promoting a new line of waffle tacos, A.M. Crunchwraps, and other choices while responding to a main competitor is enough on his plate. No, he gave Canada an ultimatum when he took to Reddit on Thursday in an AMA.

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"Only in America? When is this coming to Canada?" a poster asked.

"When you take Justin Bieber back," Niccol shot back.

McDonald's, you may have just found a new ally.

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Sarah Eberspacher is an associate editor at TheWeek.com. She has previously worked as a sports reporter at The Livingston County Daily Press & Argus and The Arizona Republic. She graduated from Northwestern University's Medill School of Journalism.