Speed Reads

The Idea Factory

The Idea Factory: The music-playing e-cigarette

Just what you needed: An e-cig that doubles as a boombox

Do people really want to take calls and play music through their cigarettes? The Supersmoker Bluetooth is betting that people will. This latest invention from the Dutch company that developed one of the first e-cigarettes links to your mobile phone and announces incoming calls with an alert and a vibration. It doesn't have an earphone plug, though, so if you decide to take a call or listen to music, everyone else will hear. The e-cigarette is available in black, silver, gold, pink, and blue for about $110.