Nationwide wasn't on our side during the Super Bowl, when it aired one of the most bleak commercials in recent memory.
In case you missed it, audiences were introduced to a boy who told us about all the wonderful milestones in life he never got to reach because...wait for it...he's dead. The point of the commercial was to discuss how the top cause of childhood deaths is preventable accidents, but all anyone could talk about was being hoodwinked by a ghost kid:
In response, Nationwide announced late Sunday that "the sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us — the safety and well being of our children.... While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere." The company also shared a link to its new website for parents and caregivers that aims to educate people on home safety.—Catherine Garcia
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Trump orders NFL team to change name, or elseSpeed Read The president wants the Washington Commanders to change its name back to the 'Redskins'
-
Thunder beat Pacers to clinch NBA FinalsSpeed Read Oklahoma City Thunder beat the Indiana Pacers in Game 7 of the NBA Finals
-
MLB lifts ban on Pete Rose, other dead playersspeed read 16 deceased players banned for gambling and other scandals can now be inducted into the Baseball Hall of Fame
-
Canada beats US in charged 4 Nations hockey finalSpeed Read 'You can't take our country — and you can't take our game,' Prime Minister Justin Trudeau posted after the game
-
Eagles trounce Chiefs in Super Bowl LIXspeed read The Philadelphia Eagles beat the Kansas City Chiefs 40-22
-
Indian teen is youngest world chess championSpeed Read Gukesh Dommaraju, 18, unseated China's Ding Liren
-
Europe roiled by attacks on Israeli soccer fansSpeed Read Israeli fans supporting the Maccabi Tel Aviv team clashed with pro-Palestinian protesters in 'antisemitic attacks,' Dutch authorities said
-
New York wins WNBA title, nearly nabs World SeriesSpeed Read The Yankees with face the Los Angeles Dodgers in the upcoming Fall Classic
