At least American Apparel's latest publicity stunt involves a sloth
When sexual harassment scandals and mannequins with pubic hair aren't enough to keep people talking about your brand, bring in the sloths.
American Apparel prides itself in featuring "real" people, rather than professional models, in its ads, and what's realer than a sloth? The mammalian model in question, Buttercup, is a three-fingered Bradypus sloth from Costa Rica, and she appears on American Apparel's Earth Day page:
The ads ask their audience to "stay tuned," because "Buttercup has a surprise." While it's great that American Apparel is promoting Costa Rica's Sloth Sanctuary, you can't help but feel sorry that Buttercup was forced into American Apparel's never-ending cycle of drama. Let's hope the "surprise" is a donation to the Sloth Sanctuary — or something even more far fetched, like a new initiative to make American Apparel clothes fit normal humans.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
6 gorgeous homes in warm climesFeature Featuring a Spanish Revival in Tucson and Richard Neutra-designed modernist home in Los Angeles
-
Russia’s ‘cyborg’ spy pigeonsUnder the Radar Moscow neurotech company with Kremlin-linked funding claims to implant neural chips in birds’ brains to control their flight, and create ‘bio-drones’
-
Political cartoons for February 8Cartoons Sunday’s political cartoons include going down the drain, American history, and more
-
‘One Battle After Another’ wins Critics Choice honorsSpeed Read Paul Thomas Anderson’s latest film, which stars Leonardo DiCaprio, won best picture at the 31st Critics Choice Awards
-
Son arrested over killing of Rob and Michele ReinerSpeed Read Nick, the 32-year-old son of Hollywood director Rob Reiner, has been booked for the murder of his parents
-
Rob Reiner, wife dead in ‘apparent homicide’speed read The Reiners, found in their Los Angeles home, ‘had injuries consistent with being stabbed’
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
