At least American Apparel's latest publicity stunt involves a sloth

(Image credit: Twitter/American Apparel)

published 9 April 2015

When sexual harassment scandals and mannequins with pubic hair aren't enough to keep people talking about your brand, bring in the sloths.

American Apparel prides itself in featuring "real" people, rather than professional models, in its ads, and what's realer than a sloth? The mammalian model in question, Buttercup, is a three-fingered Bradypus sloth from Costa Rica, and she appears on American Apparel's Earth Day page:

The ads ask their audience to "stay tuned," because "Buttercup has a surprise." While it's great that American Apparel is promoting Costa Rica's Sloth Sanctuary, you can't help but feel sorry that Buttercup was forced into American Apparel's never-ending cycle of drama. Let's hope the "surprise" is a donation to the Sloth Sanctuary — or something even more far fetched, like a new initiative to make American Apparel clothes fit normal humans.