When sexual harassment scandals and mannequins with pubic hair aren't enough to keep people talking about your brand, bring in the sloths.
American Apparel prides itself in featuring "real" people, rather than professional models, in its ads, and what's realer than a sloth? The mammalian model in question, Buttercup, is a three-fingered Bradypus sloth from Costa Rica, and she appears on American Apparel's Earth Day page:
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