For all of the TV shows, news outlets, and even Whole Foods stores that pander to millennials, a surprisingly small percentage of Americans identify with the term.
A Public Religion Research Institute poll released Friday found that only 34 percent of 18- to-35-year-olds — a.k.a., those who fall into the "millennial" age category — identify as such. Sixty-six percent of respondents, meanwhile, said that the term millennial "doesn't describe them well," according to the poll.
(PRI.org)
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The respondents who did identify as millennials were more likely to be active on social media sites and were more likely to be college graduates. Self-identifying millennials were also more likely to be liberal than conservative.
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