The latest issue of Sports Illustrated has 25 different covers — one for each player in the World Cup-winning U.S. women's soccer team; one for the team's coach, Jill Ellis; and one featuring the entire team together, which will be sent out to subscribers. The covers will hit newsstands on Wednesday and the magazine expects sales to be pretty darn successful. While publications have printed multiple covers before, Sports Illustrated says that 25 different covers for a single issue is "unprecedented."
"We could go two ways: a team shot, which seemed a little conventional here or something different and fresh: honoring not just one or two players, but all 23 of them with their own cover," Sports Illustrated editor Chris Stone told Ad Age. "Each player and coach Ellis deserves her own cover and that's what we settled on."
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