With 'Jeb!' up for grabs, Stephen Colbert tries out different punctuation marks for Bush

Stephen Colbert tries out new punctuation marks for Jeb! Bush

(Image credit: Late Show)

Jeb Bush owned the copyright to his presidential campaign moniker Jeb! — until he let the trademark application lapse in November. "This is — and I mean this sincerely — the most interesting development ever to come out of Jeb's campaign," Stephen Colbert said on Monday's Late Show. That's because Bush's logo can now "break out of the excitement rut and explore other forms of punctuation-based emotions," Colbert explained. He could try out Jeb? or Jeb, or Jeb*, Colbert said, suggesting what each punctuation mark would mean. But his best line was about suggesting Jeb put a semicolon after his name: "It is perfect for Jeb, because you know it's smart, but you're not sure what it does or where it belongs." Watch below. Peter Weber

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.