Speed Reads

Late Night Tackles 2016

With 'Jeb!' up for grabs, Stephen Colbert tries out different punctuation marks for Bush

Jeb Bush owned the copyright to his presidential campaign moniker Jeb! — until he let the trademark application lapse in November. "This is — and I mean this sincerely — the most interesting development ever to come out of Jeb's campaign," Stephen Colbert said on Monday's Late Show. That's because Bush's logo can now "break out of the excitement rut and explore other forms of punctuation-based emotions," Colbert explained. He could try out Jeb? or Jeb, or Jeb*, Colbert said, suggesting what each punctuation mark would mean. But his best line was about suggesting Jeb put a semicolon after his name: "It is perfect for Jeb, because you know it's smart, but you're not sure what it does or where it belongs." Watch below. Peter Weber