Kids these days — you seemingly can't get their attention unless it's through some new-fangled app. In an attempt to get the younger generation to sign up to vote, Snapchat is joining forces with Democracy Work's TurboVote to allow users to check their eligibility, find their local polling place, and actually register to vote, all within the Millennial-friendly app.
"Our country's democracy thrives on participation," a Snapchat spokesperson explained to Mashable. "But you can't participate unless you register to vote. We hope this effort amplifies our community's voice come November."
Snapchat is rolling out the campaign via various video ads in Snapchat Stories and Discover between Sept. 15 and Oct. 7.:
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Users that swipe the app when shown the video are directed to a voter registration website that takes an estimated 60 seconds to fill out. In states where the process requires additional steps, TurboVote will also help direct users through the extra sign-ups.
Trump and Clinton have both used Snapchat video ads to promote their campaigns; Nielsen data shows that 41 percent of 18 to 34 year olds use Snapchat on any given day in the U.S.
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