Fisher-Price made an exercise bike with a tablet holder — for 3-year-olds

Their goal is to combat childhood obesity.

Toy company Fisher-Price has announced an exercise bike for children that comes complete with a tablet-holder:

The Think & Learn Smart Cycle lets kids control four downloadable games with the speed of their pedaling on the bike, essentially making the entire contraption a video-game controller you can sit on. The bike can also be plopped in front of a smart TV for a more "immersive experience," Gizmodo writes. Unfortunately for grown-ups who want an adult-sized version of the Smart Cycle, the gadget is built for children ages 3 to 6.

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The Think & Learn Smart Cycle will cost parents $150, which is considerably more expensive than walking 15 miles to school uphill both ways in the snow, like they did back in the day.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.