Say goodbye to AOL and Yahoo — and say hello to 'Oath'


AOL and Yahoo are so 2000. Verizon, which is hip and cool, has reportedly decided to merge Yahoo with AOL under the new name "Oath," a person familiar with the talks has told Business Insider.
Without confirming the rebranding, an AOL spokesperson said that "in the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital." Verizon acquired AOL in 2015 for $4.4 billion; it acquired Yahoo last year for $4.85 billion.
Like many rebranding attempts, this one is not going over so well just yet:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Business Insider adds that "it's unclear if the Yahoo name will live on at all for any part of the internet business that will be run by AOL. However, we expect to see a big new branding campaign in the coming week, along with more details about the new company." Read more about why Verizon picked up ailing Yahoo last year at The Week.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
August 16 editorial cartoons
Cartoons Saturday’s political cartoons include football season anticipation, and Donald Trump angling for Putin's autograph
-
5 hilariously cold cartoons about the Alaska summit
Cartoons Artists take on the Alaskan totem pole, a peace flag, and more
-
Crossword: August 16, 2025
The Week's daily crossword puzzle
-
Trump said to seek government stake in Intel
Speed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to China
Speed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with Disney
Speed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages