Never underestimate a brand's ability to do something entirely tone-deaf in an attempt to sell a product. The latest snafu comes from Adidas, which sent an ill-advised email Tuesday with the subject line: "Congrats, you survived the Boston Marathon!"
The advertisement naturally rubbed people the wrong way, considering three people were killed and over 200 injured in the 2013 terrorist attack at the marathon's finishing line. "Holy s---. Did you hire the United PR team?" one horrified Twitter user wrote.
Adidas has already apologized, telling The Huffington Post: "We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
What do heatwaves mean for Scandinavia?Under the Radar A record-breaking run of sweltering days and tropical nights is changing the way people – and animals – live in typically cool Nordic countries
-
August 17 editorial cartoonsCartoons Sunday’s political cartoons include voting rights of felons, misdirection on the way to the Alaska summit, and more
-
5 crime-ridden cartoons about National Guard deployment in DCCartoons Artists take on the crime of littering, the real criminals in DC, and more
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance mergerSpeed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profitsSpeed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new highSpeed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliablespeed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
