Adidas wrote the worst email subject line of the day


Never underestimate a brand's ability to do something entirely tone-deaf in an attempt to sell a product. The latest snafu comes from Adidas, which sent an ill-advised email Tuesday with the subject line: "Congrats, you survived the Boston Marathon!"
The advertisement naturally rubbed people the wrong way, considering three people were killed and over 200 injured in the 2013 terrorist attack at the marathon's finishing line. "Holy s---. Did you hire the United PR team?" one horrified Twitter user wrote.
Adidas has already apologized, telling The Huffington Post: "We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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