Never underestimate a brand's ability to do something entirely tone-deaf in an attempt to sell a product. The latest snafu comes from Adidas, which sent an ill-advised email Tuesday with the subject line: "Congrats, you survived the Boston Marathon!"
The advertisement naturally rubbed people the wrong way, considering three people were killed and over 200 injured in the 2013 terrorist attack at the marathon's finishing line. "Holy s---. Did you hire the United PR team?" one horrified Twitter user wrote.
Adidas has already apologized, telling The Huffington Post: "We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."