United Airlines has been trying to keep a low profile this week, after last week's PR disaster over a passenger bloodied and dragged, screaming, from an overbooked flight, Jimmy Kimmel said on Tuesday's Kimmel Live. But the airline has a new ad, he said, and he was skeptical of the celebrity spokesman United chose to narrate. Matt Damon started his voiceover with an anodyne welcome to "the friendly skies," then stopped. "I can't do this anymore, because I know what it's like to get bumped," he said. "Trust me, I've been getting bumped from Jimmy's show for the last eight years, and it takes a toll. We're people, damnit, and we deserve to be treated with dignity."
As always happens on Kimmel Live, things went downhill quickly for Damon. "In some cases, some people deserve to get bumped," Kimmel said after the commercial ended. Watch below. Peter Weber