Anna Wintour and Gwyneth Paltrow are teaming up to make a Goop magazine

Gwyneth Paltrow still embraces the name "Goop" and is making a magazine.
(Image credit: Layne Murdoch Jr./Getty Images for goop)

With the help of Vogue editor-in-chief Anna Wintour, Gwyneth Paltrow is going to transform her lifestyle blog, Goop, into a quarterly print publication. The "collectible edition" magazine, which will also be called Goop, is set to hit newsstands in September.

The magazine will be co-produced by Goop the blog and Condé Nast, the parent company of Vogue. Goop noted most of the editorial content would be "original and produced by Goop," with Condé Nast stepping in for support on "artistic" aspects. That should leave Paltrow plenty of room to expand on her ideas from her blog about downing detox juices, using jade eggs to increase "vaginal muscle tone," and wearing $370 necklaces designed to look like miniature gold butts.

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