Say what you will about the gastronomical merits of Jack in the Box, but the company at least knows not to let a good marketing opportunity go to waste. Starting in January — when recreational marijuana will become legal in California — the fast-food chain will offer a meal catered to stoners in the Golden State, Bloomberg reports.
For the price of $4.20 — yes, really — customers at select Jack in the Box locations in California will be able to buy the "Merry Munchie Meal" for a week in January. The gambit actually offers a lot of bang for your buck: a small drink, fries, two tacos, onion rings, three chicken strips, and a whopping five mini churros to top it all off.
The idea is a collaboration with a business funded in part by — who else — the rapper Snoop Dogg. And while one might imagine that the reasonable price and robust amount of food offered by the Merry Munchie Meal means Jack in the Box isn't concerned about profit margins, Bloomberg points out that the fast-food chain's tacit embrace of marijuana legalization may be motivated by recent financial problems.
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Iwona Alter, Jack in the Box's chief marketing officer Iwona Alter, put it, er, bluntly: "We are about welcoming all of our guests, no matter what they're craving or why they're craving it."
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