2018 Pyeongchang Olympics
While in South Korea, Kim was subject to intense scrutiny, her pleasant personal manner presenting a marked contrast to her family's brutally dictatorial regime. Kim is the director of the Propaganda and Agitation Department of her brother's government, and some Western media outlets came under fire for what critics deemed too-favorable coverage of the "political princess":
Kim Yo Jong is the first member of the Kim family to visit South Korea since her grandfather took power in North Korea. She was accompanied by North Korean officials and invited the South Korean president to visit Pyongyang for direct talks.