The Baltimore Orioles announced Monday that this season they will offer tickets to their youngest fans at a price even those without an allowance can afford: $0.00.
The Major League Baseball team unveiled its new "Kids Cheer Free" initiative, which will offer free admission for up to two children aged 9 and under with the purchase of a regular-price adult upper deck ticket. The program will make tickets available through the program on a month-by-month basis for any game at Camden Yards this season, except Opening Day.
In addition to the ticket promotion, the team announced an expanded Kids' Corner play area, to include a jungle gym, interactive tree house, moon bounce, and skee-ball, and continued programming for children like Kids Run the Bases on April 1.
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The Washington Post reports that the Orioles ranked 23rd in average attendance among the 30 MLB teams last season. The league's commissioner, Rob Manfred, has made youth outreach a priority for expanding audiences, given the median age of MLB television viewers is 57 — much higher than other major sports. The "Kids Cheer Free" program makes the Orioles the first team to offer children free admission for a full season.
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