The Baltimore Orioles announced Monday that this season they will offer tickets to their youngest fans at a price even those without an allowance can afford: $0.00.
The Major League Baseball team unveiled its new "Kids Cheer Free" initiative, which will offer free admission for up to two children aged 9 and under with the purchase of a regular-price adult upper deck ticket. The program will make tickets available through the program on a month-by-month basis for any game at Camden Yards this season, except Opening Day.
In addition to the ticket promotion, the team announced an expanded Kids' Corner play area, to include a jungle gym, interactive tree house, moon bounce, and skee-ball, and continued programming for children like Kids Run the Bases on April 1.
The Washington Post reports that the Orioles ranked 23rd in average attendance among the 30 MLB teams last season. The league's commissioner, Rob Manfred, has made youth outreach a priority for expanding audiences, given the median age of MLB television viewers is 57 — much higher than other major sports. The "Kids Cheer Free" program makes the Orioles the first team to offer children free admission for a full season.