Facebook has suspended another data analytics firm amid claims that the company has been improperly harvesting user information. The firm, Cubeyou, gathered data under the guise of academic research, then shared it with marketers, a CNBC report found.
The tactics echo those of Cambridge Analytica, a data firm that accessed and shared information from as many as 87 million users without permission for political marketing. Cubeyou created personality quizzes that reached tens of millions of Facebook users, labeling the privacy permissions as "non-exclusive access for research purposes only." However, the quizzes allowed Cubeyou to access personal information that was disclosed to third parties, such as location, age, relationship status, likes, comments on posts, and mentions of brands. A previous version of the quizzes also gave Cubeyou access to the personal data of a user's friends.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Why more and more adults are reaching for soft toysUnder The Radar Does the popularity of the Squishmallow show Gen Z are 'scared to grow up'?
-
Magazine solutions - December 27, 2024 / January 3, 2025Puzzles and Quizzes Issue - December 27, 2024 / January 3, 2025
-
Magazine printables - December 27, 2024 / January 3, 2025Puzzles and Quizzes Issue - December 27, 2024 / January 3, 2025
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
-
Rupert Murdoch loses 'Succession' court battleSpeed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
-
Bitcoin surges above $100k in post-election rallySpeed Read Investors are betting that the incoming Trump administration will embrace crypto
-
Enron mystery: 'sick joke' or serious revival?Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
-
US charges Indian tycoon with bribery, fraudSpeed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
-
Boeing machinists approve contract, end strikeSpeed Read The company's largest union approved the new contract offer, ending a seven-week strike
-
US economy still strong in final preelection reportSpeed Read It grew at a solid 2.8% annual rate from July through September
-
Boeing machinists reject deal, continue strikeSpeed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
