Flip-flopping IHOP reverses name change
IHOb has flip-flopped back to flapjacks faster than you can read this sentence.
Just 28 days after revealing its overhyped name change, IHOP has swapped burgers for pancakes once again — and admitted the whole thing was just a marketing scheme.
Perhaps the International House of Indecision realized giving up its one special thing to compete with literally dozens of burger chains wasn't a good idea. Perhaps all the Twitter hate from brands with much better social media strategies took its toll. Or, perhaps more likely, an attempt at cutesy humor couldn't overcome this multimillion-dollar chain's corporate leanings.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Luckily, IHOP realizes it can only right this wrong with what it does best. And that, fellow breakfast fiends, is cheap pancakes.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Five festive cocktails for Christmas 2024
The Week Recommends Serve seasonal cocktails for an extra special gathering
By Adrienne Wyper, The Week UK Published
-
Octopuses could be the next big species after humans
UNDER THE RADAR What has eight arms, a beaked mouth, and is poised to take over the planet when we're all gone?
By Rafi Schwartz, The Week US Published
-
Sudoku medium: December 23, 2024
The Week's daily medium sudoku puzzle
By The Week Staff Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published