IHOb has flip-flopped back to flapjacks faster than you can read this sentence.
Just 28 days after revealing its overhyped name change, IHOP has swapped burgers for pancakes once again — and admitted the whole thing was just a marketing scheme.
We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers) pic.twitter.com/KsbkMJhKuf
— IHOP (@IHOP) July 9, 2018
Perhaps the International House of Indecision realized giving up its one special thing to compete with literally dozens of burger chains wasn't a good idea. Perhaps all the Twitter hate from brands with much better social media strategies took its toll. Or, perhaps more likely, an attempt at cutesy humor couldn't overcome this multimillion-dollar chain's corporate leanings.
Luckily, IHOP realizes it can only right this wrong with what it does best. And that, fellow breakfast fiends, is cheap pancakes. Kathryn Krawczyk