The 'Fiji Water girl' is suing Fiji Water

Holly Taylor and Kelly Steinbach
(Image credit: The Associated Press)

In case you thought memes of a model accidentally photobombing celebrities could be enjoyed entirely without complications, be prepared to have some cold Fiji water poured on that idea.

Kelly Steinbach, the model who became a meme last month after showing up in tons of pictures on the Golden Globes red carpet while carrying bottles of Fiji water, is suing Fiji Water. Steinbach, according to The Hollywood Reporter, says the company did not obtain permission to create cardboard cutouts of her for an ad campaign it launched after the Globes to cash in on the phenomenon.

If a lawsuit sparked by an awards show meme wasn't already strange enough, it gets weirder: Steinbach claims that Fiji Water "pressured" her into signing a fake document on camera in order to "simulate Steinbach signing on as a Fiji Water Ambassador," only for Fiji to say she had actually signed on in reality, Deadline reports. Steinbach says she destroyed this fake document and that no one from Fiji signed it.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Fiji is pushing back on these claims, though, saying that "we negotiated a generous agreement with Ms. [Steinbach] that she blatantly violated." Steinbach is seeking damages, but Fiji says it is "confident that we will prevail in court." Presumably, Aaron Sorkin is paying close attention to this story and is ready to turn it into the next great Golden Globe-nominated legal drama.

Explore More
Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.