Pepsi is throwing a Super Bowl party next to a former Coca-Cola factory

Two teams are battling for glory in Atlanta this weekend, but neither of the opponents need the help of Tom Brady.

Pepsi and Coca-Cola have been engaged in a Super Bowl of their own as Pepsi, a top Super Bowl sponsor, has invaded Coca-Cola's southern stomping grounds.

Ahead of the big game, Pepsi unleashed a widespread ad campaign in Atlanta, Georgia with some advertisements reading "Pepsi in Atlanta. How Refreshing" and "Hey Atlanta, Thanks For Hosting. We'll Bring The Drinks."

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Pepsi is holding a Super Bowl party Friday night next to the former location of the World of Coca-Cola in downtown Atlanta, the Atlanta-Journal Constitution reports, which will be live-streamed and feature a performance by rapper Travis Scott.

Coca-Cola has remained more subdued in its promotional tactics, opting to light-up its headquarters in red and fund a month's worth of admission to the National Center for Civil and Human Rights for visitors. The company has also secured an ad to run immediately before the Super Bowl's national anthem.

Pepsi took its gimmicks a step further earlier this week by placing a statue of founder Caleb Bradham across from Coca-Cola founder John Pemberton's monument outside the current World of Coca-Cola.

Pepsi: 6 Coca-Cola: 0