Two teams are battling for glory in Atlanta this weekend, but neither of the opponents need the help of Tom Brady.
Pepsi and Coca-Cola have been engaged in a Super Bowl of their own as Pepsi, a top Super Bowl sponsor, has invaded Coca-Cola's southern stomping grounds.
Ahead of the big game, Pepsi unleashed a widespread ad campaign in Atlanta, Georgia with some advertisements reading "Pepsi in Atlanta. How Refreshing" and "Hey Atlanta, Thanks For Hosting. We'll Bring The Drinks."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Pepsi is holding a Super Bowl party Friday night next to the former location of the World of Coca-Cola in downtown Atlanta, the Atlanta-Journal Constitution reports, which will be live-streamed and feature a performance by rapper Travis Scott.
Coca-Cola has remained more subdued in its promotional tactics, opting to light-up its headquarters in red and fund a month's worth of admission to the National Center for Civil and Human Rights for visitors. The company has also secured an ad to run immediately before the Super Bowl's national anthem.
Pepsi took its gimmicks a step further earlier this week by placing a statue of founder Caleb Bradham across from Coca-Cola founder John Pemberton's monument outside the current World of Coca-Cola.
Pepsi: 6 Coca-Cola: 0
-
Are car headlights are too bright?The Explainer 82% of UK drivers concerned about being ‘dazzled’ as LED bulbs become more common
-
Saudi Arabia could become an AI focal pointUnder the Radar A state-backed AI project hopes to rival China and the United States
-
What you need to know about last-minute travelThe Week Recommends You can book an awesome trip with a moment’s notice
-
FBI nabs dozens in alleged NBA gambling ringSpeed Read Portland Trail Blazers head coach Chauncey Billups and Miami Heat guard Terry Rozier are among 34 people indicted in connection with federal gambling investigations
-
Trump orders NFL team to change name, or elseSpeed Read The president wants the Washington Commanders to change its name back to the 'Redskins'
-
Thunder beat Pacers to clinch NBA FinalsSpeed Read Oklahoma City Thunder beat the Indiana Pacers in Game 7 of the NBA Finals
-
MLB lifts ban on Pete Rose, other dead playersspeed read 16 deceased players banned for gambling and other scandals can now be inducted into the Baseball Hall of Fame
-
Canada beats US in charged 4 Nations hockey finalSpeed Read 'You can't take our country — and you can't take our game,' Prime Minister Justin Trudeau posted after the game
-
Eagles trounce Chiefs in Super Bowl LIXspeed read The Philadelphia Eagles beat the Kansas City Chiefs 40-22
-
Indian teen is youngest world chess championSpeed Read Gukesh Dommaraju, 18, unseated China's Ding Liren
-
Europe roiled by attacks on Israeli soccer fansSpeed Read Israeli fans supporting the Maccabi Tel Aviv team clashed with pro-Palestinian protesters in 'antisemitic attacks,' Dutch authorities said
