Normally, when an egg cracks open, the animal inside is the main attraction. But the Instagram egg most famous for beating Kylie Jenner's most-liked post and baffling people was always the main attraction itself, and on Sunday, it was revealed that the egg could be you. At least in this iteration.
In a 30-second Hulu video that aired after Sunday's Super Bowl LIII, the egg — dubbed Eugene by its creator, British ad creative Chris Godfrey — cracks and falls apart. "Recently I've started to crack," the egg says in a caption. "The pressure of social media is getting to me. If you're struggling too, talk to someone," pointing to a link for Mental Health America, a 110-year-old nonprofit that advocates for mental health awareness.
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