Amazon is launching a competitor to Whole Foods, which it also owns

Amazon Grocery. — (Image credit: Spencer Platt / Getty Images)

Amazon is hoping to open dozens of grocery stores in major U.S. cities, sources told The Wall Street Journal on Friday.

Its first location could be up and running by the end of the year in Los Angeles, writes the Journal, and leases have been signed for two other grocery locations with an expected opening of early 2020.

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The new grocery endeavor would be different from Whole Foods, reports MarketWatch, but it is unclear whether there will be overlap with Amazon's other grocery options.

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Marianne is The Weekâ€™s Social Media Editor. She is a native Tennessean and recent graduate of Ohio University, where she studied journalism and political science. Marianne has previously written for The Daily Beast, The Crime Report, and The Moroccan Times.