It's not every day that chocolate stirs up controversy, but Cadbury — a major British chocolate company — felt the wrath of the United Kingdom's archaeologists and museum curators over the weekend after launching a misguided advertising campaign.
The marketing push, which has been temporarily taken down, was meant to promote Cadbury's Freddo Treasures chocolates by encouraging customers to go out and hunt for real treasure around the U.K. in the region's "top treasure hotspots," reports The New York Times.
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