Trump is offering Boeing branding advice. His history of aircraft branding isn't encouraging.


Boeing, one of the largest companies in the world, has its own marketing department, which is presumably working overtime to figure out how to revive the 737 MAX line, grounded worldwide after two crashes in five months. Nonetheless, President Trump offered his own two cents on Monday morning.
Trump has been very successful at branding certain things, his biggest success probably being himself and his family name, but there are certain areas where companies might view Trump's business advice with skepticism — like meat products, higher education, and aircraft, as the famously unimpressed husband of one of his top advisers reminded him.
So, everyone has strengths and weaknesses. Boeing's strengths include marketing aircraft. Trump's? To paraphrase the president, maybe he knows nothing.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
Crossword: June 23, 2025
The Week's daily crossword
-
How far would Russia go for Iran?
Today's Big Question US air strikes represent an 'embarrassment, provocation and opportunity' all rolled into one for Vladimir Putin
-
Anshu Ahuja's golden coconut and butter bean curry recipe
The Week Recommends Plump, creamy beans in a sweet, spicy sauce
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress code
speed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores