Trump is offering Boeing branding advice. His history of aircraft branding isn't encouraging.


Boeing, one of the largest companies in the world, has its own marketing department, which is presumably working overtime to figure out how to revive the 737 MAX line, grounded worldwide after two crashes in five months. Nonetheless, President Trump offered his own two cents on Monday morning.
Trump has been very successful at branding certain things, his biggest success probably being himself and his family name, but there are certain areas where companies might view Trump's business advice with skepticism — like meat products, higher education, and aircraft, as the famously unimpressed husband of one of his top advisers reminded him.
So, everyone has strengths and weaknesses. Boeing's strengths include marketing aircraft. Trump's? To paraphrase the president, maybe he knows nothing.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
Costco is at the center of an abortion debate
Talking Point The decision to no longer stock the abortion pill came following a pressure campaign by conservatives
-
Judges: Threatened for ruling against Trump
Feature Threats against federal judges across the U.S. have surged since Donald Trump took office
-
The census: Why Trump wants a new one
Feature Donald Trump is pushing for a 'Trumpified census' that excludes undocumented immigrants
-
Trump said to seek government stake in Intel
Speed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to China
Speed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with Disney
Speed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages