The social media advertising frenzy is finally slowing down

Social media frenzy.
(Image credit: CASEZY/ iStock)

There's a reason Instagram is always trying to make you buy something.

Digital advertising revenue is absolutely skyrocketing, hitting a total of over $100 billion in the US. last year, a report published Tuesday by the Interactive Advertising Bureau reveals. Social media advertising is still a big part of that, but it's not quite the juggernaut it used to be, CNBC notes from the study.

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Kathryn Krawczyk

Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.