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Beto O'Rourke returns to his roots, livestreams haircut

The old Beto O'Rourke is back.

On Monday, the former Texas congressmember turned 2020 Democrat promised MSNBC's Rachel Maddow that he could "do a better job" running his once-soaring, now-faltering campaign. And on Wednesday, he brought back a stunt that seemed to have worked in the past: Livestreaming.

Before O'Rourke launched his presidential run in March, and in his first few weeks in the race, was a solid frontrunner in most polls and even topped Joe Biden in one. But recent polls have O'Rourke back down in the single digits, prompting Maddow and others to question whether he peaked too early. So O'Rourke dredged up an old technique and livestreamed his haircut in El Paso, Texas on Wednesday, talking about everything from his barber's immigrant background to the ear hair he was getting trimmed.

The live event hearkens back to O'Rourke's post-Senate, pre-presidential run days, when he livestreamed a dental cleaning. A haircut, which does not inhibit its receiver from talking, is undeniably a better choice.